AVOWED
for Xbox
WORK INCLUDED
1. Concept and idea
2. PC mod design and production
3. Content and video
4. Influencer collaborationn
Turning Heads for Xbox in the Heart of Stockholm
We placed it in the window of a Stockholm flower shop, turning everyday foot traffic into a shareable spectacle.
With a strong visual identity and a sharp distribution strategy across social platforms, we generated big organic buzz.
To launch Avowed in the Nordics, Xbox wanted to do something truly unique—something that would spark attention, engagement, and real business results without any paid media. So we created a concept rooted in creativity, data, and AI. Together with @timpelay, we designed a custom PC mod inspired by the game’s world—featuring real fungi, crystal elements, and immersive storytelling.
