INTERPRET
THIS

for Reebok

Reebok Classic is all about creativity. It’s about giving people the tools to express themselves.

Young man with a buzz cut hairstyle looking down, wearing a sports jacket with a red turtleneck underneath, focused on something in front of him against a dark background.

WORK INCLUDED

  1. Concept and idea

  2. Content production

  3. Influencer collaborations

  4. Competitions 

  5. Live activation


The thing is – you can’t be creative without being challenged. And you can’t create anything new without using something old as a base. Essentially, all new ideas, crafts and things are a remake, alteration or enhancement of something old. We get inspired, provoked or experienced and – boom!; creativity.

Interpret this! was about challenging the target group to bring forth their creativity. Synthetic creativity. We picked four influencers famous for exhibiting their creativity in social media. Each person represented one of the F.A.M.E. arts and crafts. We put them in the same room and challenged them to interpret completely random things that we presented to them.


A young man with dark hair and a medical style haircut, wearing a black jacket with red and white stripes, standing in a dimly lit room surrounded by crumpled white paper or fabric pieces.

music

A black jacket hangs on a hook on a graffiti-covered wall, with a megaphone nearby. Two people are in the foreground, one wearing a striped jacket.
A woman with long hair holds a large sheet of paper or artwork featuring a bird illustration, standing in a dimly lit room with a single exposed light bulb hanging from the ceiling.

art

design

Close-up of a person's hand holding a white object, wearing multiple rings, with dark clothing and a dark background.
A hockey jersey, gloves, and hockey sticks displayed on a mannequin against a dark background.

dance

A person holding a device that resembles a camera or a tool, standing in darkness with a bright light behind them, creating a silhouette effect.

See more work