BLOMMOR OCH BIN

for MSD

WORK INCLUDED

1. Concept & Idea development

2. Content production 

3. Planning

Regardless if you are a mom, dad, girl or boy. It’s never too late to talk about the birds and the bees. And it’s not too late to get HPV vaccinated!

We all know what it means, and that it probably is the most natural thing in the world. Still, we shy away from talking about it because, for some mysterious reason, it might feel embarrassing or we don’t want to share our thoughts or experiences on the topic. 

With the “Blommor och Bin campaign” we wanted to break the stigma and bring the topic to life in a positive and visually warming and uplifting way, while also informing our audience and talking about the importance of protecting yourself against HPV.

Results
The campaign and material has since the launch in sweden been taken up by a number of other markets and has been used for educational purposes in schools and by health providers. 

2.1M Unique reach

A person with dark curly hair and light skin wearing a cream-colored jacket looking down at another person with red hair and light skin who is lying on the ground outdoors at night. The background shows greenery and a dark sky.

120K
Click to site

A honeybee on a yellow flower with dark center, collecting nectar. There is another blurred yellow flower in the background.

+10K TRACKABLE CONVERSIONS

Two people are standing outdoors at night, facing each other, with trees and streetlights in the background.
Close-up of a person's eye with a brown eyelid and long eyelashes.

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