SOV GOTT

for Länsförsäkringar Göteborg och Bohuslän

Work hard, sleep tight.

WORK INCLUDED

1. Concept & Idea development

2. Content production

3. Music label collaboration

4. Planning and distribution

How we raised awareness of the most common home and property damages.

What it means to follow someone through fire and water (thick and thin) needs no further explanation. What many people don’t know, however, is that fire and water damage are the most common types of insurance claims affecting homeowners.

With this concept, we leveraged both the emotional and rational value of the expression and created material primarily aimed at homeowners in Gothenburg and Bohuslän.

By using Estraden’s version of the song Genom Eld och Vatten as the campaign anthem, we not only raised awareness about fire and water damage in the home – we also showed how simple preventive measures can help avoid damage, and assisted people in finding the right insurance to protect what matters most.

xxM Impressions

Three women inside a house seen through a rain-covered window at night. One woman is sitting in a green hoodie, smiling and looking up, while another woman is sitting nearby, smiling and talking. A third woman is standing in the background, also smiling. The room is softly lit with warm lighting.
A woman and a young boy are taking a bath together in a white bathtub. The woman is leaning over the edge, and they are smiling at each other. The bathroom has patterned tiles on the wall behind the shower, and there are various bath products and a wooden bath tray with items on it placed on the edge of the tub.

xxK CONVERSIONS

xxxK REACH

A kitchen with a woman in a red apron working at the open dishwasher, surrounded by a tiled floor, granite countertops, a white farmhouse sink, and various kitchen items including fresh tomatoes and herbs.
A child holding a lit matchstick near a burning candle with an inscription in Swedish that says 'and I never burn you'.

See more work