GENOM ELD
OCH VATTEN

for Länsförsäkringar Göteborg och Bohuslän

Turning Up the Heat on Home Insurance Awareness

WORK INCLUDED

1. Concept & Idea development

2. Content production

3. Music label collaboration

4. Planning and distribution

How we raised awareness of the most common home and property damages.

What it means to follow someone through fire and water (thick and thin) needs no further explanation. What many people don’t know, however, is that fire and water damage are the most common types of insurance claims affecting homeowners.

With this concept, we leveraged both the emotional and rational value of the expression and created material primarily aimed at homeowners in Gothenburg and Bohuslän.

By using Estraden’s version of the song Genom Eld och Vatten as the campaign anthem, we not only raised awareness about fire and water damage in the home – we also showed how simple preventive measures can help avoid damage, and assisted people in finding the right insurance to protect what matters most.

2.5M Impressions

A family of three sitting inside a house seen through a rain-streaked window at night. The woman with curly blonde hair, wearing a beige polka-dot shirt, is smiling, while a girl in a green hooded jacket with a towel on her head looks up and smiles. A woman in a white T-shirt is standing behind them in the background.
A woman and a young boy are in a bathroom taking a bath together. The woman is leaning over the side of the bathtub, smiling at the boy, who is looking back at her and smiling. The bathroom has patterned tiles and toiletries visible around the tub.

22K CONVERSIONS

552K REACH

A kitchen with a black and white checkered floor, cream-colored cabinets with gold handles, a granite countertop, and a farmhouse sink. There is a young girl in a red apron working at a dish drying rack on the counter, with various food items and utensils nearby, and plants on the windowsill.
A hand holding a matchstick lighting a candle, with Swedish text 'och jag suker aldrig dig.' at the bottom.

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