BLOMMOR OCH BIN
for MSD
WORK INCLUDED
1. Concept & Idea development
2. Content production
3. Planning
Regardless if you are a mom, dad, girl or boy. It’s never too late to talk about the birds and the bees. And it’s not too late to get HPV vaccinated!
We all know what it means, and that it probably is the most natural thing in the world. Still, we shy away from talking about it because, for some mysterious reason, it might feel embarrassing or we don’t want to share our thoughts or experiences on the topic.
With the “Blommor och Bin campaign” we wanted to break the stigma and bring the topic to life in a positive and visually warming and uplifting way, while also informing our audience and talking about the importance of protecting yourself against HPV.
Results
The campaign and material has since the launch in sweden been taken up by a number of other markets and has been used for educational purposes in schools and by health providers.
