How we raised awareness of the most common home and property damages.

What it means to follow someone through fire and water (thick and thin) needs no further explanation. What many people don’t know, however, is that fire and water damage are the most common types of insurance claims affecting homeowners.

With this concept, we leveraged both the emotional and rational value of the expression and created material primarily aimed at homeowners in Gothenburg and Bohuslän.

By using Estraden’s version of the song Genom Eld och Vatten as the campaign anthem, we not only raised awareness about fire and water damage in the home – we also showed how simple preventive measures can help avoid damage, and assisted people in finding the right insurance to protect what matters most.