STEGET
MOT EGET

for HSB

WORK INCLUDED

  1. Concept and idea

  2. Content and illustrations

  3. Competition / activation

  4. Influencer collaborations

  5. Distribution via Meta, TikTok, and influencers 

This is how we got more young people to engage in home saving.

Breaking into the housing market is one of the biggest challenges for young people in Sweden today. HSB wanted to change that – and give young people a real chance at one day owning their own home.

So we created a conversion-driven concept that both inspires and engages. With a strong visual identity and a well-thought-out distribution strategy, we not only reached the target audiences (young people and parents) – we also got more young people to actively engage in their home savings.

All traffic was sent to a competition on HSB site where the participants had the chance to win 100k in home savings.

Unique reach: 1,9 million
Click to site: 100 000
Participants: 30 000

Competition activation

An illustrated advertisement for HSB with a background of colorful, stylized apartment buildings under a blue sky with clouds. The ad features a woman in a blue sweater and white pants standing in front of a wall with flowers and the HSB logo. Text states a contest to win 100,000 KR in savings and provides information about the company's services.
Panel with a colorful illustration of buildings, flowers, and two people, including a man and a child, standing in front of a promotional display for a housing savings program by HSB, with a sign indicating a competition for 100,000 SEK in savings.

Influencer collaborations

Social Media distribution

An illustration of a woman in front of modern apartment building, with promotional text about a contest to win 100,000 SEK in savings. The woman is wearing a blue hoodie and large headphones, with exaggeratedly large brown pants and beige shoes with pink trim. The background includes a tree and a clear blue sky.
An illustration of a giant woman with dark skin, white hair, and oversized shoes standing over a modern apartment building. The background features a blue sky with some clouds. The image contains a logo in the top right corner with the text "HSB" and some Swedish text. There is also Swedish text in bold at the bottom related to a savings competition.
A promotional image with a cartoon child in blue overalls holding keys, against a background of modern apartment buildings, trees, and a partly cloudy sky. The top right features a yellow and blue logo with the text "HSB - där möjligheterna bor" and a slogan."

See more work