Breaking into the housing market is one of the biggest challenges for young people in Sweden today. HSB wanted to change that – and give young people a real chance at one day owning their own home.

So we created a conversion-driven concept that both inspires and engages. With a strong visual identity and a well-thought-out distribution strategy, we not only reached the target audiences (young people and parents) – we also got more young people to actively engage in their home savings.