CHANGE
IS FELT

for HSB

WORK INCLUDED

1. Concept and idea

2. Content and production

3. Competitions and activations

4. Influencer collaboration

5. Omni channel distribution

Building a brand the feels like coming home

Through a combination of video and photo production, influencer collaborations, strategic distribution, and consulting, we created a long-term digital communication strategy. This approach not only amplified emotional resonance but also strengthened HSB’s brand position and delivered measurable, impactful results.

Major life events often involve a change in where and how we live—moving in together, parting ways, relocating to a new city, sharing space with friends or strangers, leaving home, or returning after time apart. These emotionally charged transitions are deeply tied to our sense of home.

Recognizing this, we developed the concept "Change is Felt"—a campaign that highlights the emotional and transformative role of home in our lives.