HENKEL

Barnängen, Schwarzkopf, Blonde, Got2b

WORK INCLUDED

1. Concepts and ideas

2. Content production

3. Influencer collaborations

4. Collaborations

5. Omni channel distribution

Beyond commercial campaigns, we’ve proudly supported meaningful initiatives, such as collaborations with Barncancerfonden and local bee organizations across the Nordics.

The key to success? Identifying the common thread that unites the Schwarzkopf family of brands, while ensuring each one maintains its own unique voice and expression. This balance has helped Henkel connect deeply with diverse audiences while driving measurable impact.

Henkel’s portfolio of hair care, color, and styling brands is among the strongest in the industry. Over the years, we’ve had the privilege of shaping digital communication strategies and delivering standout content for some of the most iconic names – from got2b to Barnängen.

Our work spans the entire Nordic region, where we’ve combined smart strategy with creative production and distribution. Influencers have been at the heart of these campaigns – not only as faces of the brands, but also as authentic content creators and powerful distribution channels.

Barnängen

Collage of five women with long brunette hair against a red background, showing different expressions and actions related to hair care and styling. The women hold hair care products, a color chart, and smile.
Three women with colorful hair and casual clothing standing side by side. The first woman has long, wavy burgundy hair and is wearing a lavender button-up shirt. The second woman has dark hair tied in a top knot with a purple off-shoulder top, looking down. The third woman has short, blue hair and is smiling, wearing a white jacket over a light top.

Schwarzkopf

Book cover with two people, smiling and posing playfully, with a framed abstract art behind them, and the brand name "Schwarzkopf" at the bottom.
Two young women smiling and posing for a photo, one with platinum blonde wavy hair and a septum piercing, the other with long red curly hair, freckles, and glitter makeup, with a gray background and got2b and Schwarzkopf branding at the bottom.
Two women with long hair, one with platinum blonde hair styled in braids and buns, and the other with bright red hair styled in braids, holding hands up together in front of a white wall, with one woman facing away and the other smiling. The image includes the Schwarzkopf got2b logo at the bottom.

Got2b

Blonde