ARLA OLYMPICS
for Arla
WORK INCLUDED
1. Concept & Idea development
2. Content production
3. Influencer collaboration
4. Planning and distribution
Raising the bar for a classic brand
By combining digital innovation, bold activations, and a clear brand message, we transformed a traditional product into a performance-driven symbol, cementing Arla’s role as a strong Olympic partner.
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Ahead of the 2016 Rio Olympics, Arla set out to strengthen its sponsorship of the Swedish Olympic Committee by repositioning milk as more than just an everyday staple. The ambition: profile milk as “Nature’s Own Sports Drink” while capturing the attention of a younger, digital-first audience.
For the first time, Arla invested in a fully digital, multi-channel campaign – marking a 360 degree shift from previous Olympic initiatives. Our strategy centered on storytelling that connected performance, natural energy, and national pride.
We developed a content ecosystem designed to engage audiences across demographics (18–65 years) and regions. By tailoring unique messages to different segments, the campaign stayed relevant while building a consistent brand narrative.
Activations included
Bold stunts, including a spectacular event 50 meters above ground, amplified awareness and sparked conversation.
Digital-first content formats, designed for high engagement and shareability.
Consistent messaging: milk as the natural energy drink that enhances performance.
Results
32,008,203 unique users reached over just 6 months.
Successfully repositioned milk as a credible sports drink aligned with performance and health.
Increased engagement among younger audiences, strengthening Arla’s long-term brand equity.
